Barrel-aged Stout And Selling Out : Goose Island, Anheuser-Busch, And How Craft Beer Became Big Business

Barrel-aged Stout And Selling Out : Goose Island, Anheuser-Busch, And How Craft Beer Became Big Business

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Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and became one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Here he addresses the question: how should a brewery grow?
Call Number Location Status Due Date
641.23 NOENewOut9/26/18

Details & Subjects

Edition Statement :

First edition.

Content :

part I. Barrel-aged stout. A brewery was the answer -- "They serve you a Budweiser, you take one sip and spit it out and say, 'Oh my God, I'm drinking water'" -- "In Chicago there are now no fewer than six breweries, of which my favourite is Goose Island" -- The fucking with was on -- "It started in Chicago as a brewer planted an imaginative seed in a garden of fertile artists aching for more depth of expression" -- St. Louis, we have a problem -- St. Louis, we still have a problem -- "We have to look like we have been here before" -- "They are one of the greatest companies in the world, but damn, they're bullies" -- Shrinking but free -- "They're ready to take it to the next level" -- ITS4U -- "They are the king of beers" -- "If you tell me I'm-a pay forty-five dollars for a beer, I'm-a tell you kiss my beep and to get beep out of my face before I beat beep" -- "We have to do something, and we've looked at all the possibilities" -- part II. Selling Out. "No matter what happens Monday, we'll still clean the kettle" -- "Not fuck it up" -- "It doesn't count as a sell out until you hit $40 million" -- "I'm never going to buy it now, because I don't consider it a craft brewery" -- "People are looking for us to fuck it up" -- "Trust us a little bit" -- St. Louis and Belgium and Brazil, we have a problem -- "Anheuser-Busch is letting us do our own thing" -- "A betrayal of the spirit in which we started the company" -- "I was the creative Hall, the ambitious Hall" -- "We are very happy with our future as a family owned company and not looking at any partnerships" -- Corporate beer still sucks -- "If people do the work to find out that we own these craft brands, God bless 'em" -- "Buttery, tart end, undeniably infected. Sad" -- "You sold out to big beer, again."

ISBN :

1613737211

Physical Description :

xii, 386 pages, 8 unnumbered pages of plates : black and white illustrations ; 23 cm

Notes :

Includes bibliographical references (pages 351-368) and index.

Subjects :

Art In the Barn
Friday, September 21st
5:30pm-8:30pm

An exhibition of works by local artists and plenty of appetizers, wine, craft beer, and live music are included with admission to this annual fundraiser for the Johnston Public Library.

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