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Barrel-aged Stout And Selling Out : Goose Island, Anheuser-Busch, And How Craft Beer Became Big Business

Barrel-aged Stout And Selling Out : Goose Island, Anheuser-Busch, And How Craft Beer Became Big Business

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Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and became one of the most inventive breweries in the world. On March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable. The sale forced the industry to reckon with craft beer's mainstream appeal and a popularity few envisioned. Noel examines the backlash from Chicagoans and beer fanatics across the country as the discussion escalated into an intellectual craft beer war. Here he addresses the question: how should a brewery grow?
Call Number Location Status Due Date
641.23 NOENewIn

Details & Subjects

Edition Statement :

First edition.

Content :

part I. Barrel-aged stout. A brewery was the answer -- "They serve you a Budweiser, you take one sip and spit it out and say, 'Oh my God, I'm drinking water'" -- "In Chicago there are now no fewer than six breweries, of which my favourite is Goose Island" -- The fucking with was on -- "It started in Chicago as a brewer planted an imaginative seed in a garden of fertile artists aching for more depth of expression" -- St. Louis, we have a problem -- St. Louis, we still have a problem -- "We have to look like we have been here before" -- "They are one of the greatest companies in the world, but damn, they're bullies" -- Shrinking but free -- "They're ready to take it to the next level" -- ITS4U -- "They are the king of beers" -- "If you tell me I'm-a pay forty-five dollars for a beer, I'm-a tell you kiss my beep and to get beep out of my face before I beat beep" -- "We have to do something, and we've looked at all the possibilities" -- part II. Selling Out. "No matter what happens Monday, we'll still clean the kettle" -- "Not fuck it up" -- "It doesn't count as a sell out until you hit $40 million" -- "I'm never going to buy it now, because I don't consider it a craft brewery" -- "People are looking for us to fuck it up" -- "Trust us a little bit" -- St. Louis and Belgium and Brazil, we have a problem -- "Anheuser-Busch is letting us do our own thing" -- "A betrayal of the spirit in which we started the company" -- "I was the creative Hall, the ambitious Hall" -- "We are very happy with our future as a family owned company and not looking at any partnerships" -- Corporate beer still sucks -- "If people do the work to find out that we own these craft brands, God bless 'em" -- "Buttery, tart end, undeniably infected. Sad" -- "You sold out to big beer, again."

ISBN :

1613737211

Physical Description :

xii, 386 pages, 8 unnumbered pages of plates : black and white illustrations ; 23 cm

Notes :

Includes bibliographical references (pages 351-368) and index.

Subjects :